In this episode, Beth sits down with her longtime friend and colleague, Dave Mann for a chat about the emerging and evolving individual and collective narratives of the upcoming 2020 Presidential Election. We talk about what messaging is gaining traction, what isn’t, and what’s maybe just starting to. We talk about how this election already echos elections past in some ways and about the opportunities that some candidates might have to potentially pull away from the fray by framing their messaging in the values behind their positions on the issues. We talk about why leading with an anti-Trump narrative is a problem, we touch briefly on a few of the candidates who are doing a few things right, and talk about why and how all of this matters in the larger scope of movement building beyond just the upcoming election.
Resources referenced in this episode:
Grassroots Policy Project: https://grassrootspolicy.org/
Building Organizations in a Movement Moment (the article Dave & Beth wrote): https://bethzemsky.com/wp-content/uploads/2018/10/Building-organizations-in-a-movement-moment.pdf
Social Movement Organizational Strategic Planning: https://bethzemsky.com/wp-content/uploads/2018/10/Social-Movement-Organization-Strategic-Planning.pdf
Stewardship, Justice, & Democracy – An example of values based framing from the Land Stewardship Project: https://landstewardshipproject.org/posts/1220
New Social Contract – Organizing by values: https://bethzemsky.com/wp-content/uploads/2019/10/New-Social-Contract-Organizing-by-values-.pdf
LSP Narrative case study – https://grassrootspolicy.org/wp-content/uploads/2019/06/ANarrativeOfRuralAbundance.pdf